Back when I was a wee Lovely, I use to rock the scrunchie. I’m not going to lie. And yeah, they may have been neon colored. I also thought floppy hats a la Blossom and side pony tails on top of my head were pretty freaking cool.
Then again, it was the late eighties and early nineties so it just went with the pog playing and knotted tee shirt territory so shut it.
But now in 2009, there is absolutely NO excuse for a 20something anyone to be wearing a god damn scrunchie. I don’t care if you’re the hippest hipster that ever lived. I mean, I know you all try to run with the whole it’s-so-ugly-and-ironic-it’s-cool type deal but dude, seriously.
Hip does not mean ugly.
But I guess if you hit 6 Corners here in Chicago, your eyes would tell you differently. And I bet you would see some of these monstrosities.

Yes, I pulled that off of American Apparel’s website. Yes, they are selling them for six bucks a pop. YES, it hurts my heart a little.
I’m a fan of AA. Most of the stuff, anyway. I could live every day of my life wearing a tri-blend deep v because they are just THAT comfortable. I enjoy their hoodies and try to steal William’s all the time. But, I think they’ve gone too far.
If you’re rocking the scrunchie, we can’t be friends.
I’m sorry.
(I’m not even going to touch the pregnant ads because dude, I doubt any pregnant woman would think this outfit is comfortable. I’m uncomfortable just looking at it.)
63 Comments so far
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Oh good lord. I looked at that picture (the one with the preggers lady) and almost fell off my chair. Why? WHY?!
I actually still have like two scrunchies. I don’t use them, I just don’t know how to get rid of them. Burn them maybe?
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By Marie on 05.26.09 8:29 pm | Permalink
i saw that ad too and thought “as funky as some of AA’s throwbacks are (hello hot pink spandex in my drawer) scrunchies just CANNOT make a comeback.”
and YAY for pogs. loved them.
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By jenniferalaine on 05.26.09 8:36 pm | Permalink
oh no…please no. i cannot stand american apparel. why do they do things like that?
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By Sarah on 05.26.09 8:42 pm | Permalink
I am so with you. And OMG pogs!!
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By lily on 05.26.09 8:43 pm | Permalink
Not even if I’m wearing it ironically? I think I may wear one to work tomorrow.
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By Maxie on 05.26.09 9:00 pm | Permalink
You know what’s sad? People are actually going to pay the 6 bucks for a SCRUNCHIE. Redonk! I saw one of those preggers lady ads the other day and I couldn’t believe they were for reals.
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By Alyssa on 05.26.09 9:01 pm | Permalink
I cannot believe how much ’80s stuff is back now! I have a childrens store and the trends right now are SOOOO ’80s and kids just eat it up! Moms look at their daughters in horror at what they are saying they like right now, it’s HILARIOUS!
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By Amber on 05.26.09 9:12 pm | Permalink
No, no, no! I am so not ready for scrunchies to make a comeback. In fact, I would like to go through my childhood photo albums and edit out all proof that those things ever existed. And don’t even think that I’m kidding when I say that I’ll throw myself off a bridge if stretchy, stirrup-pant overalls show up in a catalogue or a closet this side of 2000 A.D. Ugh. Can’t we all just smile at Full House and then forget about the ’80s?
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By Rachelskirts on 05.26.09 9:16 pm | Permalink
Anyone who buys a scrunchie for $6 a pop deserves one shoved down their throat.
I’ve got a boatload of ‘em in my old bathroom drawer if they want them that bad.
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By J on 05.26.09 9:16 pm | Permalink
Scrunchies should only EVER be used to assist you in washing your face and that’s it.
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By Reeder's Corner on 05.26.09 9:37 pm | Permalink
I remember hearing about that, AA bringing the scrunchies back and everything. So wrong. FYI: what’s up with the feeds? Both are working again?
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By Jessica on 05.26.09 9:44 pm | Permalink
scrunchies belong in the 80s where we left them.
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By tia on 05.26.09 10:06 pm | Permalink
Sorry, not for me. Not even sure if there is a way to rock a scrunchie?!
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By freeteyme on 05.26.09 10:27 pm | Permalink
Okay scrunchie: Marley and Me. Jennifer Aniston wears one for almost the entire first half of the movie. I have NO CLUE what happened because I spent the entire time wanting to rip it out of her hair
And that maternity leotard reminds me of Father of the Bride Part 2. Lol. Little Tin Soldier.. Happy Tin Soldier! (Okay this isn’t the movie.. but seriously these kids are doing the workout?? lol! http://www.youtube.com/watch?v=MH4PcBkJBFU)
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By Steph on 05.26.09 11:01 pm | Permalink
$6 for a scrunchie?! I’m glad I’m not hip.
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By Andrea on 05.26.09 11:19 pm | Permalink
I wore a uniform all throughout elementary/middle/high school.
They sold matching scrunchies. You can bet I wore one in first/second/third grade. After that, they were out of style.
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By Angela on 05.26.09 11:26 pm | Permalink
Pogs! Yes! We should totally gamble with pogs in Vegas. But scrunchies…ick! I used to wear them, but luckily I was in Tae Kwon Do and they just wouldn’t fit under my my helmet. Tacky, yes, but it caused me to switch to regular sized, although neon, hair bands.
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By Elizabeth on 05.26.09 11:30 pm | Permalink
Um, yeah, AA is SO hit or miss for me. I either want everything or want to laugh at everything- no in between.
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By nicoleantoinette on 05.26.09 11:34 pm | Permalink
This is actually REALLY creepy! Tell me it’s not just me!
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By Kat on 05.26.09 11:45 pm | Permalink
Not cool AA, NOT cool.
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By Taren on 05.26.09 11:57 pm | Permalink
Scrunchies for $6? Tell you what, I’ll set up a small factory and I’ll make ‘em and sell ‘em to you for $2. How does that sound?
*shakes head*
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By nuttycow on 05.27.09 2:02 am | Permalink
dude! i used to SEW scrunchies and sell them at the street market
oh… man..
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By deutlich on 05.27.09 5:10 am | Permalink
Haha I was just looking at the pregnant ads with my pregnant boss. I feel like no one should ever wear a bright blue jumpsuit.
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By Alana @ The Good Girl Gone Blog on 05.27.09 6:04 am | Permalink
SIX BUCKS FOR A SCRUNCHIE?! That’s absolutely insane and whoever comes up with such ridiculous ideas should be put on a boat and launched into the ocean to think about what they’ve done.
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By terra on 05.27.09 6:07 am | Permalink
ha! those scrunchies are ridiculous. also, i now want those v-neck t-shirts. guess what? my boss is going to chicago in two weeks. i’m not
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By Amy on 05.27.09 6:51 am | Permalink
I remember wearing those! It’s annoying that people think that they can bring EVERYTHING back. It’s in the past for a reason!
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By Megan/SomewhatVoluble on 05.27.09 7:10 am | Permalink
Wow. Just wow.
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By Mishi on 05.27.09 7:35 am | Permalink
That prego ad is disturbing and super unflattering.
Also, have you seen that SATC episode where Carrie justifies wearing a scrunci? When she’s washing her face, and only then.
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By Just Fine and Dandy on 05.27.09 7:52 am | Permalink
LMAO… awesome post. I just showed my pregnant office mate (My Office Boo) the picture of the pregnant woman. Her response: “What the hell am I supposed to do in that?”
Classic!
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By Jersey on 05.27.09 8:07 am | Permalink
Those first two paragraphs basically summed up third grade for me. And I do not wish to revisit it.
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By Erin on 05.27.09 8:13 am | Permalink
american apparel? WHAT.
the very sight of a scrunchie kills me and i’m with you, if i see one in some chick’s hair, it takes all the willpower i can muster not scream bloody murder and then rip it out.
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By thatShortChick on 05.27.09 8:34 am | Permalink
Oh man. That picture hurts my eyes! I actually need a scrunchie for an 80s party on Friday… now I know where to go!!! And I can’t even walk into American Apparel… that store frightens me to no end.
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By Lacey Bean on 05.27.09 8:51 am | Permalink
My eyes! My eyes!
(But thanks for making me laugh aloud this morning!!)
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By PrepSchool101 on 05.27.09 9:12 am | Permalink
when i saw those ads i near spit out my coffee. why oh why is that even possible to be cool again!?!?
fuckin’ hipsters.
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By alexa - cleveland's a plum on 05.27.09 9:18 am | Permalink
AGREED. I actually saw a lady wearing one the other day (one of the skinny, stretched out ones… you could tell it was a favorite of hers).
And, seriously… that leotard thing on the pregnant lady makes me want to punch someone in the face. It keeps popping up for me EVERYWHERE.
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By Mrs. Priss on 05.27.09 9:34 am | Permalink
Oh, Blossom. I hear she’s getting a makeover on some show. Well, the actress who played Blossom, obviously.
I think we should ban late/80’s early 90’s fashion from ever coming back.
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By Allie on 05.27.09 9:36 am | Permalink
I saw these ads and was similarly repulsed – I thought that 80s fashion was coming back subtly – jelly flats, layers, those I can handle – full body preggo leotards and scrunchies are not OK
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By Jen on 05.27.09 9:37 am | Permalink
Funny you should post this..Blagica and I were just having a conversation on Saturday about how offensive scrunchies are. I thought there was a ban put on them years ago.
I like AA stuff but aren’t they taking the hipster thing a bit too far?
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By Maggie on 05.27.09 9:39 am | Permalink
Brandy blogged about scrunchies yesterday and I had a similar reaction. Just. No.
Also, would it be weird for me to say that I think that maternity outfit DOES look comfortable… and I might be plotting a way to get knocked up as we speak if it means I can wear said article of clothing?
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By Mermanda on 05.27.09 10:09 am | Permalink
Yea that pregnancy look definitely isn’t “stylish” it’s disgusting. And couldn’t even to pay me $6 to WEAR a scrunchie let alone buy one!
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By Tellie on 05.27.09 11:11 am | Permalink
This is definitely another strike against AA in my books lol I love/hate them enough anyway and now this? That maternity outfit is something else. What a nightmare!
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By Kyla Roma on 05.27.09 12:25 pm | Permalink
Hmmm…$6/pop for something super ugly, outdated and non-functional. No thanks!
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By Ronnica on 05.27.09 12:28 pm | Permalink
Whenever I see someone with a scrunchie, I assume they’re too cheap to just buy regular hairties and ditch the ones they owned in the ’80s.
That trend is definitely over. There’s no reason, whatsoever, to be selling them now.
And that pregnancy outfit… Not just uncomfortable, but hideous! The soon-to-be-mama would look like a whale in that blue one-piece. Jeeeeez.
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By MinD on 05.27.09 12:33 pm | Permalink
You know, I like AA too, but this has to stop. Seriously ridiculous. Like the scary rapist glasses they were selling a few months back. KNOCK IT OFF AMERICAN APPAREL!
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By piper jacquelyn on 05.27.09 12:47 pm | Permalink
I agree, but I will always love American Apparel’s ads. For the clothes, of course.
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By Chris on 05.27.09 1:17 pm | Permalink
Oh. Dear. God.
See, that’s why I don’t like AA. They’re like “hmm – what’s super ugly? Wait. I’ve got it. Scrunchies. Let’s bring them back!” Now, hispters all over Williamsburg will be sporting them because AA said it was cool.
And, seriously, the scrunchie should NOT be brought back!
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By Lauren on 05.27.09 2:08 pm | Permalink
so i should probably not bring my scrunchie collection to vegas? darn it! i was totally looking forward to showing them off, haha.
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By katelin on 05.27.09 2:42 pm | Permalink
Ew. I used to rock the scrunchie around my bun for ballet class. It had no purpose other than to accentuate the tiny blonde knot on top of my head, but I’d wear it every day. Then again, that was ‘93 and my idea of cool also involved a My-Size Barbie. Good call on the “no scrunchies” clause. If only we could get others involved.
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By LindzML on 05.27.09 4:15 pm | Permalink
Haha… I totally did the scruchie-as-bun-decor thing too. But I sewed my own, which cost me, like two cents. Even with inflation, ain’t no way a scrunchie is worth $6 now. No way.
And yeah, American Apparel = fugly.
That is all.
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By seven on 05.27.09 5:35 pm | Permalink
$6 for a scrunchie? Didn’t you used to be able to go to Claire’s and buy 4 scrunchies for $6??? That was the thrill of my little jr. high heart. Now, though, I wouldn’t be caught dead in a scrunchie.
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By Erin on 05.27.09 5:45 pm | Permalink
such a bad idea
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By Susan on 05.27.09 7:40 pm | Permalink
LOL.
Remember that SATC episode?
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By margaret on 05.27.09 7:46 pm | Permalink
Umm, wow. I didn’t realize scrunchies were back in style. I mean, scrunchies and bows and headbands were popular back in the day. I’m thankful the headbands are back. Scrunchies and bows? Not so much..
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By E.P. on 05.27.09 8:17 pm | Permalink
As a male who may sometimes be required to interact with females in an evaluation-for-date-potential context, I support the ban on scrunchies.
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By nicopolitan on 05.27.09 11:35 pm | Permalink
I love how those neon yellow ones really jump out at you from that picture. Yikes.
But six freakin’ dollars for scrunchies? I have about five still in my drawer, and that’s more than enough. I wear them at night to keep my hair out of my face because they’re not as tight as a hair-tie.
I remember that the mom of one of the girls on my softball team either knitted or crocheted scrunchies for us to match our uniforms. Every. Year.
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By Cait on 05.28.09 4:24 am | Permalink
I am with you on the scrunchie issue…no go for me.
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By The New Black on 05.28.09 11:41 am | Permalink
Oh scrunchies. Die a quick death! I looked at the picture of the pregnant lady. Yeah, I wouldn’t even wear that and I’m not pregnant! I wonder how hard it is for a pregnant lady to get that on in the first place or to get it partly off when she has to pee–all. the. time.
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By sara.jane on 05.28.09 11:47 am | Permalink
Wow.
That was a recent AA ad? As in they are currently selling scrunchies? I reeeeeally hope this is a quickie fad that dies quickly. It took several interventions (put forth by my sisters and I) to make my mom stop wearing them. *sigh*
And that preggo suit is ridiculous! haha
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By Shop Girl* on 05.29.09 12:31 pm | Permalink
6 DOLLARS FOR A SCRUNCHIE?!?!?! I have a whole drawer of those suckers at my mom’s house that she refuses to throw away. I’m going to pull them out and start selling them outside of AA for 5.00! I’ll make a killing.
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By Just Playing Pretend on 05.31.09 11:30 am | Permalink
There are two trends that are coming back that I will never touch, MC Hammer pants, and scrunchies!!!
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By Leahchristine on 06.03.09 2:12 pm | Permalink
Everything comes back into fashion if you give it long enough. Even scrunchies. There’s nothing new under the sun, it’s all an endless cycle. I wouldn’t wear a scrunchie in public, but do at home for one simple reason – they’re much better for your hair that even the best of regular hair elastics. I got this tip from a hairdresser friend who’s worn them to tie her own hair back for about 20 years and she doesn’t have a single broken hair. She told me she can always tell the scrunchie wearers from the elastic wearers among her clients because the scrunchie wearers have a lot hair damage.
So, I’ll keep on wearing mine at home and hopefully avoid the dreaded broken hairs!
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By jo on 06.11.09 6:13 am | Permalink
Oops! I meant to say in my post above ’scrunchie wearers have a lot LESS hair damage!’
So, ladies, wear them at home, but make your own, don’t pay $6!
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By jo on 06.11.09 6:15 am | Permalink
I cannot believe how much '80s stuff is back now! I have a childrens store and the trends right now are SOOOO '80s and kids just eat it up! Moms look at their daughters in horror at what they are saying they like right now, it's HILARIOUS!
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By Amber on 10.30.09 7:50 pm | Permalink
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